A/B testing usually means fiddly tools and code. But if you're just choosing between two landing pages, offers, or checkout flows, you can split-test a single short link and let it route visitors for you. Here's how with lynkily.
What A/B testing a link does
You give one short link several destination URLs with weights. Each visitor is sent to one of them at random (by your weights), and every click is tracked — so you can compare which page performs best, all from one link you share everywhere.
How to A/B test a link (step by step)
- Create a short link to your main destination (variant A).
- Open the link and click Edit, then find Smart targeting.
- Click + A/B variant and paste your second URL (variant B). Set a weight (1 = equal split).
- Add more variants if you want. Save.
- Share the one short link — traffic splits automatically. Watch click analytics to see the winner.
Tips for a clean test
- Change one thing at a time (headline, offer, page) so you know what moved the needle.
- Give it enough clicks before deciding — small samples mislead.
- Once you have a winner, point the link fully at it (dynamic links let you do this without reprinting).
Smart targeting (A/B, plus geo and device routing) is included on every paid plan from $3/mo. Create a link to start.
