lynkily vs Branch — a simpler, cheaper deep-link alternative

Branch is a mature, enterprise mobile-measurement platform (MMP) with a large SDK and integration catalog. lynkily focuses on the 80% teams need — deep linking, deferred install routing, web-to-app and attribution — hosted for you and priced for startups.

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lynkily vs Branch

Feature	lynkily	Branch
Hosted universal/app links	Yes	Yes
Deferred deep linking	Yes (SDK optional)	Yes (SDK)
Install / event attribution	Yes	Yes
Web-to-app smart banner (Journeys)	Yes	Yes (paid)
SKAdNetwork	Yes	Yes
Ad-network postbacks	Yes (Google/Meta)	Yes (many)
Native SDKs (iOS/Android/RN/Flutter)	Coming (API today)	Yes
Fraud protection	No	Yes
Setup time	Minutes (no SDK required)	Days (SDK + config)
Pricing	From $19/mo	Enterprise / usage-based

The verdict

Choose Branch if you need a deep integration catalog, advanced fraud protection and enterprise MMP features. Choose lynkily if you want the core deep-linking + attribution working this afternoon, on your own domain, without enterprise pricing.

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