lynkily vs Firebase Dynamic Links (shut down 2025)

Google shut Firebase Dynamic Links (FDL) down on August 25, 2025, and existing links stopped resolving. lynkily is a straightforward replacement: hosted Universal Links + App Links, deferred deep linking, and now full attribution — without wiring up a heavy MMP.

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lynkily vs Firebase Dynamic Links

Feature	lynkily	Firebase Dynamic Links
Status	Active, maintained	Shut down Aug 25, 2025
Deferred deep linking	Yes (hosted; SDK optional)	Yes (until shutdown)
Universal Links / App Links	Hosted for you	Yes (until shutdown)
Own branded domain	Yes	goo.gl / page.link only
Install & in-app-event attribution	Yes	No
Ad-network postbacks (Google/Meta)	Yes	No
SKAdNetwork support	Yes (schema + postbacks)	No
Web-to-app smart banner	Yes	No
Analytics dashboard	Yes	Limited
Price	Free tier, from $19/mo	Free (discontinued)

The verdict

If you just lost FDL, lynkily restores the exact capabilities you relied on (deferred deep linking, short links, cross-platform routing) on your own branded domain, plus attribution FDL never had. Migrate your links and keep shipping.

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