Product

UTM Campaigns

Build trackable campaign links in seconds.

Add UTM parameters as you create a link so your analytics tools always know where the traffic came from.

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Built-in UTM builder

Source, medium, campaign, term and content fields.

Clean short links

Hide long UTM strings behind a tidy short URL.

Campaign tracking

Group links and measure clicks per campaign.

Consistent tagging

Keep your reporting clean across channels.

UTM campaigns let you tag every link with source, medium, and campaign parameters so your analytics tools can show exactly where clicks and conversions come from. lynkily's built-in UTM builder adds those tags consistently — no more hand-typing fragile query strings or guessing which post drove results. It's made for marketers and creators who run multi-channel campaigns and need clean, comparable data.

Campaign tracking with the UTM builder is included on Starter at just $5/mo, alongside full analytics — a fraction of what competitors charge for comparable reporting. It's the affordable way to measure every link without stitching together separate tools.

How the UTM builder works

When you create a short link, fill in your campaign fields and lynkily appends a correctly formatted UTM string to the destination URL. Save common values as you go so naming stays consistent across the team and your reports never fragment.

Source, medium, campaign, term, and content fields
Consistent, error-free tagging on every link
Short, shareable URLs that still carry full UTM data

Key capabilities

The UTM builder pairs with lynkily's full analytics so tagged links turn into readable performance data. Track clicks over time, compare channels, and tie results back to specific campaigns.

Full click analytics included on Starter and above
Combine UTMs with branded links and QR codes
Works on links you share from your link-in-bio page
See the workflow in our UTM tracking guide

A real use-case

A creator promotes one product launch across a newsletter, Instagram, and YouTube. By tagging each link with a distinct source and medium, they can see which channel actually drove sign-ups instead of guessing. The next launch, budget and effort shift toward what works. One UTM builder, one set of short links, clear answers — read more on the blog.

Popular use cases

Comparing performance across email, social, and paid channels Tagging influencer or affiliate links to attribute conversions Tracking which social post or platform drives the most clicks Measuring newsletter campaigns down to the individual send Standardizing UTM naming across a marketing team

Frequently asked questions

What is a UTM builder and why use one?

A UTM builder adds standardized tracking parameters (source, medium, campaign, etc.) to your links so analytics can attribute clicks and conversions accurately. Building them by hand is error-prone; lynkily formats them consistently every time.

Which plan includes the UTM builder?

The UTM builder and full campaign analytics are included on the Starter plan at $5/mo. The free plan does not include detailed analytics.

Do UTM tags make my short links long?

No. The short link stays short and shareable; the UTM parameters are carried on the destination URL, so your audience sees a clean link while your reports get the full data.

Is lynkily an affordable alternative for campaign tracking?

Yes. Full analytics with the UTM builder starts at $5/mo, well below competitors whose comparable reporting often starts around $15-$35/mo. Yearly billing saves another 10%.

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