A plain shortener sends everyone to one URL. But if you're optimizing offers or landing pages, you want a shortener that can split-test destinations — and ideally route by country and device too. Here's what to look for and how lynkily compares.
What "A/B testing" means for links
One short link, several destination URLs with weights. Traffic is split automatically and every click tracked, so you can see which page wins — without a separate testing tool.
Who offers it
| Tool | A/B testing | Geo/device routing | From |
|---|---|---|---|
| lynkily | ✅ | ✅ | $3/mo |
| Dub | ✅ | ✅ | ~$24/mo |
| Short.io | Limited | ✅ | ~$23/mo |
| Bitly | ❌ | Higher tiers | ~$35/mo |
Competitor pricing is approximate and changes — check their sites.
How to do it in lynkily
Create a link, open Edit → Smart targeting, and add A/B variants (and optional country/device rules). See the step-by-step: how to A/B test a link. It's included on every paid plan — no separate add-on.
Compare more in best link management tools 2026 and cheapest URL shorteners. See pricing →
