A QR code doesn't have to be an ugly black square. Adding your logo and brand colors makes it look trustworthy and on-brand — which means more people actually scan it. The trick is doing it without breaking the code. Here's how.
Why brand your QR code?
- Trust: a branded code looks official, not like spam.
- Recognition: your colors and logo reinforce your identity.
- More scans: a designed code stands out on packaging and posters.
How to make one (step by step)
- Create your link in the link creator so the QR is dynamic (editable and trackable).
- Open the QR designer and set your foreground and background colors.
- Add your logo to the center.
- Download a crisp PNG for print or web.
Designer QR codes (colors + logo) are part of lynkily's QR feature, included from the $5/month Starter plan; basic QR codes are free.
Keep it scannable — 5 rules
- Keep strong contrast between foreground and background (dark on light works best).
- Don't oversize the logo — keep it under ~20% of the code area.
- Leave the "quiet zone" (the white margin) intact.
- Test on two phones before printing at scale.
- Print big enough — at least 2 × 2 cm, larger for distance.
Track every scan
Because the code is dynamic, you can edit its destination later and see scan analytics — devices, locations and totals — in your dashboard. New to QR codes? Start with the free QR code generator guide.