A branded link is a short link on your own domain — go.yourbrand.com/sale instead of a generic bit.ly/xxxx. It's a small change with an outsized effect on trust and clicks. Here's what you need to know.
Generic vs branded — the difference
A generic short link uses a shared domain everyone recognizes as "a shortener." A branded link uses yours, so the whole URL reinforces your identity and looks unmistakably legitimate.
Why branded links get more clicks
- Trust: people click links they recognize; your domain signals safety.
- Recognition: every share reinforces your brand.
- Higher CTR: studies and marketers consistently report branded links outperform generic ones.
- Control: your links, your domain, your data.
How to set up a branded link
- Add your domain (e.g.
go.yourbrand.com) in lynkily's branded links settings. - Add the DNS record it gives you and verify.
- Create links on your domain, complete with a vanity name and QR code.
Branded links with a custom domain are on lynkily's Growth plan ($30/month); you can start free on a shared domain and upgrade when you're ready.
Branded links still do everything else
They carry full analytics, work with the UTM builder, and generate QR codes — just like standard links. Compare plans on the pricing page.