A branded link is a short link on your own domain — like go.yourbrand.com/sale — instead of a generic shortener's domain. It's a small change that makes your links look professional, builds trust, and typically earns more clicks. Here's what branded links are and how to set them up free.
What are branded links?
Most short links use a shared domain (e.g. bit.ly/xxxx). A branded link swaps that for a domain you control:
- Generic:
bit.ly/3xY9z2 - Branded:
go.yourbrand.com/sale
Both redirect to the same place — but the branded one carries your name on every share, DM, ad and QR code.
Why branded links get more clicks
- Trust: people are wary of unknown shorteners; a link with your brand feels safe to click.
- Recognition: your domain reinforces your brand on every impression, even when no one clicks.
- Memorability: a readable vanity URL like
go.brand.com/appis easy to say and type. - Control & data: your links live on your domain, with full click analytics.
How to create branded links (free to start)
- Pick a short domain or subdomain you own —
go.,link.orl.(e.g.go.yourbrand.com). - Connect it in lynkily and add the DNS record it shows (a CNAME) — full steps in set up a custom domain for short links.
- Create links on your domain with custom slugs, and turn them into QR codes as needed.
Where to use branded links
Everywhere you share a link: social bios and posts, email and SMS, ads, packaging and print QR codes, and your link-in-bio. They're especially valuable for campaigns you want to track with UTMs.
Branded link management for teams & agencies
Managing links across clients or campaigns? Keep them on branded domains with shared analytics — see link management for agencies and the branded links feature.