Text-based channels — SMS and WhatsApp — are some of the highest-converting places to reach customers. But they punish long links: they eat your character count, wrap awkwardly, and a raw URL can look like spam. Short, branded, trackable links fix all three.
Why short links matter in SMS/WhatsApp
- Character limits: SMS segments are short; a long URL wastes them.
- Trust: a clean branded link looks safe to tap.
- Tracking: you can't improve what you can't measure.
How to set up trackable text-campaign links
- Shorten your destination in the link creator, with a vanity name like
/offer. - Add UTM tags so texting traffic shows up separately in analytics.
- Drop the short link into your SMS or WhatsApp broadcast.
- Watch clicks, devices and locations on your dashboard.
WhatsApp: two kinds of links
There's the link you send (a short link to your page) and the "click to chat" link that opens a conversation with you. For the latter, see how to make a WhatsApp link. Both can be shortened and tracked.
Keep links editable
Because lynkily links are dynamic, you can re-point a campaign link after you've sent it — handy if an offer changes. It's all one platform: short links, QR codes, UTM and analytics, free to start.