Deep links for paid ad campaigns
Route every ad click to the exact in-app screen, and know which campaign drove the install and the purchase.
How lynkily handles it
One link routes to app, app store, or web by device and install state
Captures gclid / fbclid / UTMs at click time for attribution
Server-to-server postbacks to Google Ads & Meta on attributed events
SKAdNetwork conversion values for iOS privacy attribution